Monday, September 4, 2017

The Problem of Keywords and Key Words


I thought I'd use last year's Labor Day post as a repeat today, but it turns out I've never posted a special blog for this holiday. And I'm not again. Maybe next year.

As part of my preparation for the new website, I'm looking at the keywords for which people search. Today, "Labor Day" will likely be one of them, but I'm not prepared to meet the need. Unfortunately. That will mean lower views and less web traffic.

I googled keywords this morning to get an idea of what people have been interested in lately. in 2016, the 100 most googled words included things like motherless, plenty of fish, babe, nudist, news, and bikini.(1) 

The most used words on my blog are quite different. Jesus. Love. Disciple. Faith.  Obey. Surrender. 

I've begun to ponder how to write truth about people's interests, and this came to mind:

Jesus arrived as a babe in a manger, but He wasn't motherless. Instead, Mary was completely surrendered to God. She taught her God-man Son to be surrendered, too. 

Here's the good news: Jesus came to be the sacrifice for all our sins and to save us from eternal death. If we accept Him as our Savior, He will cleanse us from sin and transform our lives. 

Once, when Jesus called simple fishermen to follow Him, He began by putting plenty of fish in their empty nets. They knew it was a miracle and those fishermen spent the rest of their life following the Miracle-Maker. We should, too. 

I'm not sure that's what Blake (my awesome consultant) had in mind when he suggested I write with an eye on keywords. 

No matter which words we search, the most important key words are found in Scripture. Love the Lord above all else. Love your neighbor as you love yourself. 

If we get those right, we'll have the words that matter most. 

"Jesus replied, "this is the most important: 'Hear O Israel, the Lord our God is One Lord, and you shall love the Lord your God with all your heart and with all your soul and with all your mind and with all your strength.' The second is this: 'Love your neighbor as yourself.' No other commandment is greater than these." Mark 12:29-31 bsb 

(1)http://www.pagetraffic.com/blog/most-popular-keywords-on-search-engines. Accessed 9/4/17
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